The importance of a newsletter
April 4, 2008 – 1:17 am
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It can be very useful to have a newsletter sign up page on your site. You would do well to write a few issues of a 2 page news-like “update” to send out. Once per fortnight is a good frequency. Too often and it can become annoying, less frequently and people might think that nothing is happening in your niche.
The benefits of having a newsletter sign-up page is that those people who just “drop by” to check out your site might never visit again. If they saw a newsletter sign-up page they might just be tempted to sign up to be sure not to miss out on any latest updates you might publish.
Instead of practically all of your new visitors just passing through and probably never returning, you might snag a dozen or so readers to your newsletter list each week.
Of course, when you send out your newsletter you include lots of newsy info that can help your visitors and every now and then, encourage them to visit a page or two on your site that has just been updated.
Newsletters are a great way to keep people coming back to your site. You may have some people drop by as a result of a new incoming link. Once they check you out they may simply forget that they visited or may want to return but cannot remember your site address.
With a newsletter popping in their in-box every 2 weeks or so, it serves to first deliver great news as well as reminds them to drop by every now and then.
-Brendan.
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